Every once in a while, a crazy, innovtive designer creates its own universe, forgetting everything that has been done, ignoring every trend and every rule; the outcome is always extravagant and unique. Krizia Robustella and her brand of the same name are the best example of this. Based in Barcelona, KR gets better every year. She put everything she had into her brand and it has paid off:
Krizia Robustella is a young brand. How were your beginnings?
Well, it’s not so young. It began running in the Ego of Cibeles in Madrid in 2007 creating “image” collections (non-commercial), they were shocking and different in the catwalk, and after 3 seasons and thanks to Bressol project, the brand began to consolidate and to create collections for sale. It began running at Cibeles Madrid Fashion Week and in 2009 opened its shop in the center of Barcelona. Everything was fast, fun, without thinking (laughs).
What is the concept of the brand?
Deluxe sport style , sporty cut clothing, comfortable, many prints, without fear of color, oversize, hip hop.
What kind of person wears KR?
People of youthful spirit, daring, who like fashion and mixing styles.
How was the experience of walkin in the Barcelona FashionWeek?
Good! We have been running it many years now and have not stopped because we think that it’s the best way to show collections nationally and internationally.
If you had to choose other cities to open your own stores, in Spain or abroad, where would it be?
Well I’d love to have one in Tokyo, in London, in NY, Berlin … dreaming doesn’t cost a thing!
Have you changed the style of your designs over time?
Yes, there is always an evolution, especially when you have so many collections behind you.
Most young new brands and retailers usually start by looking for retailers or selling online. You however opened a store straight away. What was the reason and how was the experience?
Because we did not find a space with enough style to fit our product, and because the possibility of opening a shop came up!
Would you design for other brands, like Marc Jacobs for Louis Vuitton?
Of course, I would love to!
What does your brand mean for you?
Have you always had support from family or friends, or did they use to say that “you can’t live off design”
I have always had support from my mother, she was in wholesale so I practically grew up between clothes thanks to her. Also many friends, couples etc. were supportive!
What has been your best experience related to KR?
It is impossible to name just one, because in the end your work is your life so everything is related to KR: a trip abroad for a fashion show or a vacation where you make the most of the location and shoot a video … everything comes together.
What is your advice for the next generation of designers?
They must be happy with their work, which is hard but it’s very satisfying to do what they believe in without looking around and create their own universe.
KEEP UP WITH KRIZIA:
PHOTO CREDIT: GEMA NOACH (COVER PHOTO) & MIREIA RODRIGUEZ (BACKSTAGE)